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藍格賽中國:產品為根,打造一站式電氣解決方案供應商

-- ——gongkong訪藍格賽中國總經理張旭

供稿:中國工控網 2019/12/13 9:17:59
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大富豪棋牌官网首页shichangbodongqifu,fenxiaoxingyejingzhenggejujinruxinjieduan,jiyouxinjiuyezhedejinghe、kuajieziyuandegongnengxingjuhe,yeyouxingyeneidehengxiangzhenghe。zuoweiyijiaquanqiuxinggongyedianqichanpinhefuwufenxiaoshang,langesai(rexel)zaizhongguoruhefahuiqidutejiazhiyoushi?congdazaoyiliudefenxiaowangluo,daotigongquanxianjiejuefangan,langesaizhongguo(rexel china)ruhezhuanxingchengweiyizhanshidianqijiejuefangangongyingshang?

在2019年11月28日舉行的Rexel PN運動控制大富豪棋牌官网首页器項目合作簽約儀式上,藍格賽中國總經理張旭為中國工控網指點迷津。

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langesaizhongguozongjinglizhangxu

進駐中國,聚焦工業

zaigongkongquan,dajiaduilangesaizhongguobingbumosheng,houzhetigongchaoguo20 jiagongyeyixianpinpaishangde40000skudeshangpin,buguanghangaiximenzi、abb、shinaidedianqi、luokeweierzidonghua、weidemiledengshijigezidonghuashichanghexinzhuliupinpai,huanbaokuoyue100gexietongpinpai。keyishuo,langesaizhongguodajiandepinpaiwangluohenhaodifugaidaozhongguoguangdakehutebieshizhongxiaoxingkehudexuqiu。

  “langesaideshimingzaiyuwulunkehushenchuhechu,doukeyishixianquanqiufanweidezhichi,tongguoxiangkehutigongzugouguangfanhechuangxindechanpinjifuwu,laimanzukehuzaizidonghua、jishuzhichihenengyuanguanlifangmiandexuqiu,zaibangzhukehugenghaodekaizhanyewudetongshiweiwomenzishenchuangzaojiazhi。”zhangxujieshaoshuo,zuoweiquanqiuxingdegongyedianqichanpinhefuwudefenxiaoshang,langesaideyewubankuaifugaibeimei、ouzhoujiyataishichang,fuwuyugongye、shangyejiminyongshichangdesuoyouleixingdekehu,2018nianxiaoshouedadao134yiouyuan。

2000nian,langesaijinruzhongguo,tongguodaliangshoubinggouhezhenghe,langesaizhongguojiangyewuzhongxinjujiaozaigongye。“gengjingquedeshuo,shigongyezidonghuafangmiandetuozhan。”zhangxushuo,suiranzhongguodeyewuzhizhanlangesaijituande4%,danzaigongyezidonghuadetuozhanshang,zhongguoyouzhulangesaijituanneiqitaguojiabukebinideyoushi。

大富豪棋牌官网首页deyiyuzhongguogongyeshichangyongyoujidadeguimo,yijizhongguogongyeqiyezhengzaixiangzidonghua、shuzihua、zhinenghuafangxiangzhuanxingshengji,langesaizhongguodekuaisufazhandedaolejituandegaoduzhongshi,henduoyewujiguanlideshijianshenzhihuanyinlingzhulangesaijituandefazhanfangxiang,“womenzaizhongguoshichangshangdeshijian,huifuzhidaojituanneiqitaguojialeisideyewuzhong,tongshiyehuiweijituanjianglaikaituoxinxingshichangtigongcankaojiaoben”。

轉型,打造“供應”+“服務”雙鏈價值

大富豪棋牌官网首页zhongguozhizaoyezhengzaimianlinchanyeshengjidezhanlvejiyuqi。“zhongguodezhizaochangshangwulunwaiziheneizidouzaijiajinbuju。”zhangxushuo,biru,yuanyouchanpindeshengji,xingyechanpindedingzhi,duixinxingyeyingyongdeyanfa,chanpinjichengzidonghuadetuiguang,shouhoufuwudeshengji,dengdeng。

langesaizhongguodezuofazeshi“jinsuichangshangdejiaobu,tongshiguanchashichangdebianhuaqushi,diaozhengyewumubiao、guanlifangshi、xiaoshoujiagou、renyuanjiegou、jishuliliang、neibuliucheng、fanyingsududeng,laijijihuiyingchangshangdefazhanguihuaheshichangdebianhua”。weici,langesaizhongguojiang“dazaoyizhanshidianqijiejuefangangongyingshang”zuoweizhanlvefazhanfangxiang。

langesaizhongguodezhuyaoshourulaiyuanshigongyedianqichanpinxiaoshou。“raner,congshichangchangqifazhanlaikan,kehuduiyudanchunmaimaichanpindejieshouduyuelaiyuedi。suizhuduiqizishenxiaolvjilirundezhuiqiu,kehuduifenxiaoshangtichulechayihuafuwudeyaoqiu。”zhangxutanyan,jutitixianzaikehuyaoqiugengyoujingzhenglidechanpinjijiage,gengfangbiandecaigouliucheng,gengkuaidehuowusongda,gengwanshandeshouhoufuwu,yijikehutongdianwentidejianbie,bingtigongjuyouzhenduixingdejiejuefangan。qizhong,chanpindetuijian,caigouliuchengyouhua,shouhoufuwuhejiejuefanganshikehuduifenxiaoshangjiazhichayiderentong。

  “藍格賽中國的轉型,是以產品為契機和載體。”張旭介紹道,其一是構建一流的分銷網絡,優化“供應鏈價值”;其二是聚焦客戶端價值,通過售前產品選型、售中產品調試調換/技術支持、售后維護保養/軟件升級,以及針對現有生產運營痛點提供全線解決方案等一系列服務,打造“服務價值鏈”。

zaifenxiaowangluogoujianfangmian,langesaizhongguojinxingledaliangtouzi,chuxizangwaidouyipushexiaoshouwangluo,zhongdiandiquhuanxiachendaoer、sanxianchengshi,jiujinfuwukehu。

jiuchanpinfenxiaoeryan,langesaizhongguoshulibingkuodalechanpingongyingfanwei,yimanzuduoshugongyekehudebutongxuqiu。tongshi,tigongbaokuoxianxia、xianshangzaineidegezhongfangbiankuaijiedexiadangongju,bangzhukehujiangdicaigouchengben,tigaowuliusongdadezhunquedu;jieyoulangesaizhongguobeijing、suzhoudezidonghuadacang,yijigedidexiaocang,suoduandaohuoshijian。

renyuanfangmian,langesaizhongguobujinzengjialejishufuwurenyuan,huanchixuxingdiduixiaoshoutuanduijinxingchanpinyingyongzhishipeixun。zhangxurenwei,gongsidexiaoshouzaimianduikehushi,budanshichanpindetuiguangren,erqiehuanshiyingyongdezixunren。

 “womenmianduidekehugengduoshizhongxiaoxingqiye,daerquandegaibianbingbushitamendexuqiutedian,dabufenzhongxiaochangshanghuoshijigaixuqiu,huoshihuajiezhaogongnanwenti,huoshijiejueshebeirongyidangjiwenti。”zhangxujulishuo,zidonghuachangshangxihuanzuoxinxiangmu、biaoganxiangmu,jiuxiangxinfangzhuangxiu,erlangesaizhongguojiedaoderenwugengduoleisiyuketing、cantinghuozhewoshidejiandangaizao。weici,zhenduiyixiexingyedexitongjichengxuqiu,langesaizhongguosheyouzhuanzhidexitongjichengtuandui,nengchongfendiaoyongzhenghegongsineibuziyuan,jiejuekehushijitongdian。

大富豪棋牌官网首页muqian,langesaizhongguozaishuichuli、shipinyinliao、yiyao、caijue、yejin、huagong、wuliu、jixiejiagongdenglingyujileilehenduochenggonganli。

由內而外,傳遞數字流價值

大富豪棋牌官网首页wulunshigoujianyiliudefenxiaowangluo,huanshitigongquanxianjiejuefangan,langesaizhongguoxiangyaodaigeikehudeshichayihuadebuketidaidejiazhiyutiyan,shiweilegenghaodizhuaqukehuxuqiu,zhangwoshuju,tigongjiazhi。erzhezhengshilangesaizhongguodeyoushisuozai。

隨著中國數字化進程的不斷加快,“數字化辦公室”理念早已不是新鮮詞匯。在企業中,ERP、WMS、OMS、CRM、HR等運營系統比比皆是。然而,客戶實際運行情況或是系統之間“各自為政”,成為一個個信息孤島,數據不互通、不串聯;或是購買了一個價格高昂的系統,但很多模塊功能閑置多年。

 “womenzhenghelegongsineibubaokuoerp、wms、oms、crm、e-comm、ssc、hrdengzaineidegezhongyunyingxitong,shujuhuizidongduijiedaowomenzizhuyanfadebipingtaishang。tongshiyunyongrpajishu,yongjiqirenlaidaitirengongchulibiaozhungongzuoliucheng,dadaoyunyingshujubiaozhunhua、touminghua、shishihuaheheguihua。”zhangxushuo。

大富豪棋牌官网首页mei5fenzhongxiazaiyiciyinxingfukuanxinxi,kehunabidingdanfuleduoshaoqian,chakuanjiqirenhuizidongfageiduiyingxiaoshouhecaiwuzhuanyuan,fangbiankuaisufahuo;tongguojituanshujuku,xiaoshouduihuaheguijiqirenkechaxunkehuxinyongzhuangkuang,juedingshifouhezuo,shouyuhuozhediaozhengxinyongedu,shengquyiwangbutingxiangkehusuoyaoxinxi、pingzheng,yijineibucengcengshenpidefansuoguocheng。zhedoujidaditigaoleguanlirenyuanduiyewudepanduanhejuecenengli,jiangdiyunyingchengbenhechacuolvdetongshitigaoleyunxingxiaolv。

xiayibu,langesaizhongguojiangbuduanyouhuabipingtai,xingchengmokuaihuasheji,genjukehushijixuyao,tigongduiyingdegongnengmokuai,zaishixianxinxihua、shuzihuadejichushangjianguxingjiabi。

大富豪棋牌官网首页zaijiangdichengbenfangmian,langesaizhongguoyukehuzhijiandeshuzihuahulianyenengdailaijingxi。“tongguochangqishichangdiaoyan,womenfaxiankehugongyinglianzongchengbenyousanbufengoucheng,fenbieshi40%dechanpincaigouchengben、20%decunhuoguanlichengben,lingwai40%chanshengyucaigoufangshi,yejiushishuokehuneibuguanlichengbendayuwaibucaigouchengben。”zhangxushuo。

大富豪棋牌官网首页langesaizaiquanqiutuiguangdeyitco(total cost ownership)chengbenjiliangmoshiweijichudejiejuefangan,keyiyouxiaodibangzhukehujiangdigongyinglianchengben。jutilaijiang,langesaizhongguohuiyukehuduijiecaigougongju,shulichanpindaima,xitonghuizidongshibiedingdan,shishijiankongkucunliang,zidongshengchengfahuozhiling,bingduijiefapiaoxinxi。feichangshihekehudeduochanpin、gaopinlv、xiaopiliangdecaigoumoshi。

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大富豪棋牌官网首页chuandishuziliujiazhi,langesaizhongguoshiyouneierwaibuduanyanshen,tongshibuduantansuoxindeyewumoshi,juhexingyeziyuan,gongtongfali,kaipixinshichang,huoquxinshangji。

cicizhengshiqidongderexel pnyundongkongzhiqixiangmuyuanyulangesaizhongguoduiyuguangdakehuxuqiudeshenkelijieyubawo。jingguojinsanniandeshichangyonghudiaoyan、yanzhenghezhunbei,langesaizhongguolianheximenzi、linghuakeji,gongtongtuichuzhichipn irt(profinet irt)depc-basedyundongkongzhijiejuefangan,xiangdianzishebeizhizao、xinnengyuanlidianchi、jiguangjiagong、baozhuangdengxingyedeoemkehujinxingtuiguang。

gaifanganjiangyoujizhengheshijuechuli、bianyuanjisuandenggongneng,chongfenliyongprofinetyicikaifayiwangdaodidejishuyoushi,rangdantishebeilianwangjianbianhua,shixianshuzihua。yigaichuantongmaiyumaidejiandanhezuofangshi,langesaizhongguojuhexingyexianfengliliang,helikaituoshichangjihui,zuodashichangfene,wulunduikehuhuanshihezuofangeryan,douyiweizhugongying。juzhangxutoulu,xiangrexel pnyundongkongzhiqixiangmuzheyangjiyukehuxuqiudediaoyanxiangmu,langesaizhongguohuanbuzhiyige。

xianzaichanpinbuhaomai,shibushijiubumaichanpinle?duiyucongyezhedemiwang,zhangxuqueshizhongjianchifenxiaoshangyaoyichushouchanpinweigenji,tiejinkehu,zhangwokeqing,cainenggenghaodijizhijuli,dajianpingtai,weikehudailaishishizaizaideyouzhijiazhi。(wen/gongkongzhangliying)

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